Intuit Strikes $100M OpenAI Deal

Intuit is entering a multiyear partnership with OpenAI worth over $100 million to integrate the company’s large language models across TurboTax, QuickBooks, Credit Karma, and Mailchimp. The move brings ChatGPT directly into Intuit products and introduces agent-style automation for tax and financial tasks.

ChatGPT Inside TurboTax. Users will be able to link their Intuit accounts to ChatGPT to ask tax questions, estimate refunds, compare credit cards, or get routed to a local AI-powered tax expert. Intuit has not said whether full e-filing will be supported or when the feature will roll out.

Data Boundaries and Compliance. Intuit says user data accessed through ChatGPT stays within its systems, but it has not clarified responsibility for potential AI errors. The partnership raises compliance questions under IRS Section 7216, which restricts how tax preparers handle and share client data unless explicit consent is obtained.

A Broader Push Into Enterprise AI. OpenAI has been embedding ChatGPT into products across sectors, including partnerships with PayPal, Shopify, and Walmart. For tax and fintech software firms, the shift will likely increase demand for guardrail tools that manage consent, maintain audit logs, and ensure data stays within allowed boundaries.

Intuit’s investment signals how generative AI is becoming core infrastructure for financial and tax software, even as compliance and accuracy requirements grow more complex.